How to Choose the Right Productivity Software for Your Company |

Otter Voice Notes
4 min readJul 5, 2022
choosing productivity tools

When COVID-19 hit in 2020, companies everywhere had to rush to put tools into place that would allow their businesses to stay afloat. Yet, given how quickly these changes were made, many companies are now finding that the productivity software they implemented may not be the right fit for the long-term, as work gets back to normal.

If your company is in this position or if it’s time for a regular review of your productivity software independently of any COVID-related decision-making-answering the following questions will help you identify the right fit going forward.

1. Where are the gaps in your existing tech stack?

You might have an idea of where the gaps are in your current software (which may be why you know it’s not the best long-term fit for your company). But if you don’t, one of the best ways to identify them is with a gap analysis.

Begin by gathering input from everyone within your company who will use your new productivity software. Specifically, try to find out:

  • What do they like about your current productivity software?
  • What’s missing from it?
  • Are there any additional features they think would be beneficial?
  • Are there any problems they’re solving outside of your existing software that could be brought into a new system?

In some cases, answering these questions won’t just help you figure out which productivity software to choose. Ideally, it should also help your team to work more productively overall-in turn, making your business more successful.

2. What are your team’s preferences?

When it comes to working productively, each member of your team will have different opinions about the things that’ll help them stay on track.

For instance, do your workers prefer to use Kanban boards to organize their to-do lists? Do they like to see project workflows in GANTT charts? Are they comfortable collaborating within productivity software, and if so, what do their preferred workflows look like?

Ideally, the right productivity software for your company will help you:

However, to reach this point, you may also need to consider:

  • How user-friendly the software is (or needs to be, depending on your team’s level of tech-savvy)
  • The project views or automations that are available within the platform
  • Whether or not the overall aesthetic of the software is appealing and intuitive
  • Whether other required features-such as time-tracking or shared document editing-are included

3. Are you looking for free or paid options?

Of course, you’ll also need to consider whether you’re looking for productivity software that’s free to use, or whether you’re ok with paid subscription options. As there are pros and cons to each, it’s important to understand your budget and expectations before researching specific solutions.

Fortunately, the old saying, “you get what you pay for” doesn’t really apply in the software world. While many forever-free productivity software options are limited in features and functionality, you may still be able to find one that meets your team’s wants and needs without incurring unnecessary costs.

4. How does each software bill its users?

When choosing productivity software, pay close attention to how each solution charges for access. While most systems offer discounts to users who pay for an entire year compared to going month-by-month-there are other nuances you’ll want to watch out for.

5. Will in-office and remote workers be able to collaborate effectively?

Finally, as you evaluate different productivity software for your company, consider whether or not you’ll need a system that allows for easy collaboration between in-office and remote workers. If so, some features or applications that might be particularly useful include:

Be sure to think beyond traditional project management systems as well. Tools like Otter can improve team productivity by automatically generating meeting notes, allowing attendees to be more present during discussions, and providing searchable and shareable notes and key takeaways after meetings conclude.

Even better, Otter integrates with productivity solutions you may already be using, such as Zoom, Microsoft Teams, and Google Meet, offering an immediate uplift to your team’s effectiveness.

Ultimately, the suggestions here will help you select the right productivity software for your company, but don’t be afraid to expand beyond this list, if needed. Do what’s best for your company. With proper attention and due diligence, you’ll be able to identify a solution that’ll contribute to the success of your business while empowering your team to do their jobs as easily as possible.‍

To get the most out of your meetings for your company, contact a meeting expert today.

Originally published at



Otter Voice Notes

Otter is a note-taking and collaboration app that empowers you to remember, search, and share your voice conversations. Visit to sign up free.